The new reality is that most customers have the first reflex to consult the web to find merchants or services, as well as to compare! Having a web presence is good, but to stand out, you have to commit to it completely.
The good news is that it’s easier than ever to create a web presence with free or inexpensive tools that require little or no programming knowledge. It’s just as easy to create and use a professional page on social networks. In addition, they must be kept up to date. Without hesitating to use experts to get the help you need.
Here are some tips to get started!
- Start slowly:
Better start small and develop the web part of your business at the same pace as your learning, without investing all your time and money.
- Design, a primordial element!
Your website and your pages on social media should not be overloaded with text. Highlight beautiful photos, calls to action (eg “Download now!”) And your contact information on each page. Do not hesitate to consult a professional.
- Make yourself known:
A website or Facebook page only visited by your close friends and family will not help the growth of your business. Use value-added content to help grow an online community. Think of fun and educational content rather than purely promotional content. Visitors are more likely to share this type of content with their networks.
- Evaluate, learn and optimize:
Use the data on your web traffic to analyze the extent of your efforts. This information gives you the ability to quickly test the effectiveness of different content, layouts, time of publication, and promotional campaigns to determine what attracts the most visitors.