More social media engagement!
In 2020, there is an urgent need for personal and human interactions. Millennials, among others, find it very difficult to adhere to the traditional bribe salesman sermon and instead turn to flawed and familiar approaches. They don’t hesitate to speak outside the conventions of political correctness. We only have to see Wendy’s tweets and her brilliant responses 😂! Or the SQ, Hydro-Quebec and the SAAQ much closer to us.
People now want the real, the effort, the emotion and most of all, sincere social media management. People now socialize more with their smart device than with real people, so it’s important that the interaction feedback be as personal as possible. The familiarity, the daily scenarios, humor, anecdotes and references are an integral part of the publications. Young people, but also the not so young, want to relate*. They want to feel like we are talking to them. They want warmth, clumsiness, mild discomfort and reactions, qualities that can be attributed to a conversation between real human beings.
*Connect on an emotional and personal level. Search for a sense of belonging and importance.
A great way to do this: smile at them, wave a hands as you tell the hilarious story of a customer who used your product incorrectly, talk about your struggles in a soft, but calm voice. So what to do?
This is where we come back to one of the oldest principles of disseminating an idea: the Lascaux caves. Remains used to convey an idea, information or emotion, these illustrations were the first means of transmitting information. Like the hieroglyphics after them, they expressed the human mind’s search for simplicity. We want to work as little as possible to find or understand information. Strenuous reading makes learning difficult. After all a picture is worth a thousand words. (Although I couldn’t have told you about emoji without writing these 1000 words …)
The emoji history
Not to be confused with emoticons (ancestors which only translated by keyboard characters: 😉 😀 XD :)), the emoji comes from a bank of images generated differently from one device to another. Today there are almost 3,300 icons and every year a few new creations are born (Dumpling, 2017 🥟).
And believe it or not, they’ve been around in Japan since as much as 1999. Globalized in 2010, they’ve become an integral part of the age of virtual communication.
What can emoji do for you?
- Emoji increase engagement;
- They can represent some things that might be difficult or even impossible to represent clearly in words;
- They give personality;
- They set the tone clearly. (We all must have explained to someone one day because what we wrote sounded cold or even silly, when we were actually drinking chamomile and humming Celine Dion. A little smiley face would have us on. then saved face 🙂.)
How to use Emojis the right way?
To build engagement and shares on your pages:
- Ask your customers to respond to a contest with emoji only (example: tell your weekend only with emoji or answer 👍 or 👎).
- Guess words or phrases for contests or offers.
- You can incorporate them into your text to give it color and personality.
- Use them (SPARINGLY) in ads to represent graphic elements. WARNING ! Don’t do it overnight, your social media approach would need to have a few uses already to make it all cohesive.
- Be festive and use them to illustrate your enthusiasm and joy towards a share or like.
- Use them in comments and messages with your customers so they can feel your intentions.
- Be creative! And don’t be afraid of puns.
AVOID USING 👏 IN 👏 EMAILS👏 !
Some Emojis and how to use them:
❤️ Heart: Expressing affection, love and devotion to a person, a cause.
😭 Crying face (apparently loudly): Is generally used ironically in a situation. (I’m so happy, that I cry.) If you want to represent sadness: 😢.
😍 Eyes in the Heart: When the person likes what they see, often associated with cute animals or products. No romantic connotation.
🙌 Preaching hands: Gives a blessing on something positive, not necessarily a religious connotation.
🙃 Smile upside down: When you make a mistake and laugh at it. Talk about awkwardness, sarcasm and teasing. Can be a great way to de-escalate a tense situation by owning up to yourself and laughing.
In conclusion? It’s simple, use them and have fun!