What fonts should I use? - Concept C | Agence web

What fonts should I use?

Once upon a time, in the world of letters...

What’s the difference between a typeface and a font? Well, it’s like a name and surname: a typeface is made up of fonts, like Helvetica Bold, Helvetica Regular, and Helvetica Light. These are three fonts that are part of the Helvetica family. Some typeface families have more font choices than others.

Fonts: comes from the fact that in the past, typographers cast letters in metal (lead, antimony and pewter) for the printing press. This process in french is called fondre (foundry): fonts.

Typeface, in french “Police”, come from Polizza in Italian which means “List”. The font is the list of character fonts. My story block is over.

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Types de polices

Font personalities

There are villages where font families live: Serif, Sans Serif and Script which are the most popular. They are divided by their respective characteristics.

The first village of Serif Fonts is a typical architectural estate with Greek columns with its ornaments and dramatic forms. The people who live there are classic individuals who inspire notoriety and prestige. It is the capital of the printing press and the gazette. Its policies are austere, but timeless. It’s a beautiful place to live without limitation.

The Sans Serif village is a young growing village with its modern buildings in full and smooth shapes. Right angles take precedence and frills are put aside in favor of ergonomics and minimalism. Its people are simple, discreet and technologically connected. They have a reputation for getting straight to the point and are very popular. Some of them can be avant-garde and imposing, without being heavy. It is a village where life is very good.

Script is a village that remained in the 1900 with Art Nouveau. Frills, curves and craftsmanship make up the streets and add romance, femininity and delicacy. Full of personality, it stands out everywhere. Handmade takes precedence and everything seems to have come from the pen of someone very enthusiastic. If you stay too long in this village, however, you may become deaf as it is very noisy. It is to be visited with dosing.

In the shadow of these villages is a smelly landfill. This is where Comic Sans and his Hobo friends live. It’s not even a bad joke, it’s the name of the typeface… ): Papyrus and Trajan are also part of the gang. Don’t go and visit. Really!

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In these villages, it goes without saying that there are all kinds of families: small, large, dysfunctional. We must recognize the classics as safe and well calibrated typefaces that have a great variations. Don’t hesitate to try them out, put them in context, combine them and test them in upper or lower case.

Choose the right typeface

However, a beautiful lettering is not all. There are several factors that come into play when selecting one. Here are a few to consider:

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1. Readability:
Do you have the impression that your text is making your eyes twitch or that it is causing you to hallucinate? Go see a doctor. No, but seriously, some fonts are really a headache. If they’re too complex, too small, or too tight, they can make it difficult to read and people will just go their way.

2. The variations of fonts:
If you choose a font, make sure it offers options that are interesting for you. Can it be thicker, angled, thin, condensed? This will give you choices for your heading hierarchy and allow you to use it on multiple occasions without requiring an additional font.

3. The glyphs:
Make sure your font exists in your language. It sounds like something obvious, but imagine that some fonts do not contain the typical French accent “é” … The “ô” is also often forgotten. It’s very frustrating having to make accents or having to change the text completely.

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4. The application:
Where will your text be written? Online, text should be serifless almost at all times for plain text, while in print, serif takes precedence. For SEO, it is preferable that the fonts are Google fonts. The Comic Sans goes in the trash.

But why so much hatred for Comic Sans? O.K. It’s hideous. Although it seems friendly and available, it is terribly poorly calibrated, badly spaced, seems crooked no matter what, it looks unprofessional and it makes eyes bleed, dammit! There are a thousand fonts that give the same effect without causing visual hives. Here are 3 free ones available on Googlefonts: Indie flower, Caveat and Patrick Hand.

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Here are some more good examples of typefaces you can use without moderation

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Serif :

Caslon, Garamond, Didot, Georgia,

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Sans serif :

Helvetica, Open Sans, Roboto, Pt Sans, Brandon Grostesque

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Script :

Alex brush, Great vibes, Pacifico, Allura

The villages above are fictional, but they set the tone for each of these font families and what they can do for your brand. It is important to choose the right one, not because you find it beautiful, but because it fulfills its role and performs perfectly. A good typeface should be varied, readable, optimized for your application, and full of personality. Each has an impression it leaves on the viewer and can even influence the interpretation of the word it is trying to convey. Don’t get arrested: use the right font …
but not Comic Sans.

Author avatar
Élisa