15 terms to know about web design - Concept C, Agence Web

15 terms to know about web design

Each profession has its own vocabulary. Sometimes it’s relevant for the client to know some of this vocabulary, sometimes not. If you go to the doctor, it won’t be necessary to know the names of the 206 bones in the body to be able to receive treatment, just the basics will suffice. With web design it’s a little different, you need to know terms in web design. The reason is that the work is collaborative and it’s important for you to understand certain aspects of your site in order to build your strategy and brand. You won’t be asked to know the equivalent of the 206 bones in the body, but most people are already familiar with the femur, collarbone, or ribs. In web design, it’s a bit like knowing what UX, SEO, and hosting are.

If you want to know what these terms mean, or just want to have a cheat sheet, read on. Here are 15 terms you need to know in web design:


1. UI

The UI (user interface) is all that is visible and allows you to interact (just like the control panel of a car). In web design, this translates to buttons, links, icons, navigation etc. Are they visible, clear, relevant? It goes without saying that the interface must be hierarchical in order to be easily navigable. First, visual appeal and comprehension are the top picks in UI.

2. UX

(user experience)

This is what makes up the reactivity of the interface elements when the user interacts with them (button that lights up or magnifies when you pass over it indicating that you can click on it, change of color when the one has already interacted with an item, clearly marked shop button leading to an easy sale, etc.). It’s also the sound, the look, the feel – in short, the whole experience of using an interface. This can go as far as touching in the case of packaging. UI and UX must work together to provide a pleasant user experience. The best UI / UX balance is the one that we do not perceive, it happens naturally and we then feel a feeling of satisfaction and ease of using the interface.

LET’S GO FURTHER: UX and UI aren’t just limited to the web. While this is an integral part of using a web page or mobile app, UX / UI can be found in your everyday life: your car, products, home appliances, on the road, packaging, video games, etc. If you see it and can interact with it, there’s a good chance a use strategy with your experience in mind has been thought of. If you get angry at the idea of ​​using your washer: it’s probably a bad UX or UI … or maybe just the washing which is not very rewarding 😉


4. Plugin

It is an addition to a site which increases the functionality of it. For example, if you want to put a video on your site, but your code does not contain this option, you will need to install an extension that will allow it.

5. Domain name and hosting

Your domain name is the name by which people can find you online. It is also a unique name that identifies you online when you are hosted. Hosting allows you to place your site online as a rental space. Find out more about web hosting here.


6. URL

Similar to a domain name, this is actually the address of your website. Your http: // www. It can be the same as your domain name, but it can also be different. For example, if your domain name is “rosasmithfleurist”, but your URL is http://rosasflowers.ca.

7. Backlink

These are sites that refer to your site. It is GOOD for your SEO to link from other business sites to your site.


8. Bounce rate

This is the quantity (in % or in number) of users who arrive on your site and leave almost immediately. This is a good indication of how popular and functioning your site is. A high bounce rate is a sign that your site is possibly slow or lacks clarity.

9. SEO and SEM

SEO = Search Engine Optimization

SEM = Search Engine Marketing
SEO and SEM contribute to SEO.

SEO = The level of visibility of your site on search engines

Why is this important? 93% of Internet users use a search engine to find a site *. If your site is not seen, it will not be visited.


10. Applications

It is software that can be installed on our smartphone, computer, tablet, television or other smart device. We refer most often to mobile applications. An application, in general, performs a specific task or a few related tasks, but it should be relevant and easy to use.

11. Bandwidth

It is the volume of information that is transmitted per second. Multiple bandwidths work at the same time to display your site: the computer you are viewing the site on, the hosting server, and the Internet provider.


12. Below the fold

The fold is the bottom edge of your site header. Below the fold refers to anything below your header as people move down the page. It is the information that is not first seen when arriving on your site.

13. Browser

This is the software that allows you to access and view the Internet. There are several that have their own interface and navigation option: Chrome, Edge, Firefox, Safari, etc.


14. Cache

It is a temporary data storage space on your computer allowing you to view a web page faster. When you visit a site for the first time, a temporary storage folder (variable, some 24 hours, others a few months) is created on your computer. This makes the page load faster when you return to the page.

15. Cookies

Mmmm… cookies. But no! These cannot be eaten. These are Internet cookies (HTTP cookies) and they are data that follow you so that the site remembers you and keeps your preferences in mind. This automates certain commands, for example when you automatically log into your account on certain sites that you use often.


3. Lorem Ipsum

If you’ve laid eyes on a web mockup, you’ve certainly seen some famous Lorem Ipsum there. This is a substitute text that allows you to visualize the space that the information will occupy. We can then calculate the amount of text and determine the best possible size. This helps to assess reading in mobile display tests.


As you may have noticed, there are a lot of terms on the web that are in English. It is the universal language, not just because it is one of the most widespread languages ​​in the world, but also because it is the universal language of radio communications, aviation, computer code, commerce, business, music and so on. This all goes back as far as the rise of the British and American Empire, but we won’t give you a history lesson. All that to say that you are likely to hear these words in English most of the time: spam, hashtag and SEO will be used a lot more than spam, keywords and search engine optimization.

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