If you were taken in by the description of the e-commerce website on our last blog on the most common types of websites and you think an online store is for you, now you are on a second more in-depth encounter.
This site is your soul mate if your goal is to sell your products on an online platform.
It prioritizes the autonomy of the entrepreneur by offering him a dashboard in order to integrate, withdraw or liquidate his products. It can also act as a showcase site by offering the same options for the home page, about page, services page and contact page as the standard showcase site. So you can display your business there AND sell your products in the same place.
Be aware, however, that the wording on the home page is somewhat different since your goal is no longer for people to join you, but to make a purchase.
The way to sell and have a good online presence!
Anatomy of a shop page
1. Search bar with categories
On your store page, there should first be a sorting mode. Several ways to sort your different goods exist according to your clientele, your products caracteristics and your goals.
Some businesses selling virtually the same thing may not categorize their goods in the same way.
Example: a luxury motorized vehicle center versus a recreational vehicle seller (ATV, four-wheeler, sea-doo, ski-doo, tent trailers, small RVs): One could put his models sorted by size and by brand while the other would put the type of activity first for each product. It depends if your clients are emotional or specific. More high end places tend to sell on feeling and experience more than technical features.
2. Pictures of your goods
Hiring a photographer may seem like an expense, but creating a cohesive online store where each product is showcased is a colossal task and requires some basic equipment in addition to expertise. Find out how to take great business photos.
3. Descriptions of each product
This description should include the SKU (product code, used to list inventory), name, flavor (if you sell tires, this is not necessary), model, size, weight , quantity, color, material, use, contraindications, warnings, conditions to use the product, dosage, delivery time if applicable, characteristics, what it fixes etc.
Include all the information that could be relevant according to the needs and questions of your customers. Don’t just put the information on the packaging. People cannot take, touch, smell or test your product. It’s up to you to be specific so that they know what they are going to receive.
Some people still order a rug today, thinking of decorating their living room to receive the equivalent of a mouse pad in size. 8 “or 8 ‘is important.
4. The cost
The price (of course) indicated if delivery, tax and other are included or not. If the price varies by size or quantity, state it clearly.
5. Choices (variable goods)
Available options: choice of sizes, quantities, color, copies, etc.
For sizes, you can fill in the exact dimensions (in cm or inches) so people can get an idea of the size before purchasing. If it is a cream, you can also indicate the total coverage area.
6. The shopping cart
The e-commerce site also includes the “shopping cart”. This is all of the post-product selection steps. This offers several convenient options that are beneficial to your client and to you.
The abandoned cart
It is possible to follow abandoned carts and thus revive your customers with discounts or special offers. The baskets also give you a clear follow-up of the buying habits of your customers. You can reach people who have bought through email marketing campaigns (mailchimp) as well as produce social networking content informed of the desires of your audience.
It is both a shopping cart and a tool for understanding your consumers. Never has a squeaky grocery cart done so much for your business.
It is imperative that your site is fluid and fast for users to make their purchase. If it’s too long or difficult to figure out, people will run away. 5 seconds of waiting on the web is the equivalent of a 20-minute queue in the store!
Make sure your hosting and e-commerce extension are optimized and as fast as possible for your type of store.
The e-commerce site allows you to offer your goods online. The online store is not for physical products only, services have a place too, just think of a web hosting site or an online ticket office for events. It lets you track the progress of a sale every step of the way without having to physically follow someone in the store for half an hour. It would be suspicious anyway!