What are SEO and keywords?
SEO = Search engine optimization. This is the way to make your site easy to find on the Internet by search engines. Simply. It is a set of techniques and methods to make your site visible. Not everyone knows your address by heart, what you sell, or the name of your business. You need to help them find your business a bit through good SEO (ranking in the list of sites that Google gives you). This is where your keywords are useful and important.
When you go on the Internet to look for something, you start by going to a search engine and entering a query. This query: macaroni and cheese recipe for example has the keywords: recipe, macaroni and cheese. The search engine will then search for sites with these keywords and provide you with the relevant sites in order of good SEO. The better your SEO and the more relevant your keywords, the more your site will come to the top. Keywords can be a single word or a group of words. Using related keywords, you might even be able to find someone other than by the obvious voice: example with macaroni and cheese recipe and additional keywords economic meal or dinner idea.
The keywords must be integrated into your site by the labels, the titles, but also in the texts. This is where it is important for you to clearly define what they are so that you use them as often and organically as possible in your content and articles.
Keyword research is a list of words in order of importance that you or your programmer should incorporate into your site. These are the words that users will search for and lead to your site. Here are 10 tips for making this list:
1. Be logical.
Your first round of words should simply include words related to your field. The obvious words your potential customers would use to find you.
2. Anticipate the wishes of your customers.
Keeping in mind that these words will be used by people who are looking for something, you can extrapolate the needs that your services or products may fulfill. For example, if you sell porcelain fish you could add in your keywords: collection, gift idea, original present, handmade, local purchase, crafts, decoration, etc. You can add adjectives, qualities to your words such as economical, quality, ecological, fast delivery, etc. These are the kind of words people like to see in page descriptions.
3. Meet a need.
Even if the person isn’t looking for you, go find them by giving them what your product can do for them. No one is going to write a cream of oatmeal search engine if they have eczema, they’ll say treat eczema, there you go. They often don’t know what they need and they will state their terms. Most people looking for something online are looking for an answer, a solution, or an action to take. They rarely go directly to a specific product or ingredient.
4. Use Google Suggest.
It will suggest keywords from its databases with the number of people who have made a request and their scope in general. It also gives you related keywords.
5. Investigate the competition.
On the Internet, the competition is everyone in your field, not just those in your area or those you know. When you enter your keywords on a search engine, which site comes up first? Go to this site, what are the words they use? Take note of these words, they are good keywords.
6. Include synonyms for your main keywords.
That’s it. To your dictionaries!
7. Keep your goal in mind.
Is your goal for your customers to visit you in store? Your keywords should then contain your city and region. If you want people to buy from your store online, include sell, buy, cart, delivery, online store, etc. in your keywords.
8. Keep it concise.
Don’t overextend your words on things that more or less describe what you are offering. This can cause your pages to compete with each other. For example if you have a macaroni and cheese recipe, your keywords might be: macaroni, cheese, pasta, recipe, meal, hot, comforting, economical. However, this may be too vague to indicate: American food, spaghetti, fondant or yellow.
9. Group your keywords.
If you have multiple related keywords, logically place them together. This will prevent your pages from competing with each other. This is where synonyms can help vary your content without losing keyword focus.
10. Use Wikipedia.
Go to Wikipedia for lists of commonly searched keywords together. It is, moreover, the 6th most used site and which often appears at the top of the search engines. You will be able to find related words there. For people who own a store, check out store sites to see which keywords are associated with which products and for inspiration for your product descriptions: Amazon and eBay among others.
In conclusion, it is essential to put yourself in the shoes of your audience when you list our keywords. Words are used by search engines and should not represent you, your values, or words that transcend the spirit of your business. They are only there to allow Google to find you in the vastness of the Net. So, be specific, concise and informed of the search trends of your users. Several other elements are added to help your SEO such as your hosting, your plugins and more. We’ll talk about that in other upcoming articles on SEO in general in the near future. In the meantime, I’ll let you find out which word has the most synonyms with 216! 😆 In case you need to find keywords related to this, but hopefully not …